In response to rising anti-rights and anti-gender rhetoric, Pema Kenya launched a transformative artivism campaign under the banner #ChallengingTheHeteronormativeConventions, which was prominently featured in the Hodari Photobook. This initiative, part of our Hadithi Hadithi program, employs art-based strategies and public engagement to address and counteract stigma, prejudice, and discrimination faced by the GSM (Gender and Sexual Minorities) community.

Our campaign strategically leverages the power of artistic expression to foster inclusion, compassion, and understanding, aiming to replace fear and prejudice with a more accepting and empathetic societal perspective. By creating spaces for open dialogue and artistic reflection, we work to challenge entrenched heteronormative conventions and promote a more inclusive world.

Supported by CISU through LGBT+ DK, this crucial initiative was showcased at a high-profile Exhibition Show in Copenhagen, Denmark, during the International Day Against Homophobia, Biphobia, Intersexism, and Transphobia (IDAHOBIT) in May 2024. This global platform provided an opportunity to present our campaign’s objectives to an international audience, reinforcing our commitment to advocating for the rights, dignity, and acceptance of the GSM community. Through this visibility, we aim to amplify our message, engage with global allies, and drive positive change in the discourse surrounding gender and sexual diversity.